A Legacy of Excellence

A global performance and racing powerhouse, Heinz Gietz Motorsports has changed the definition of quality and performance. Involved in service, design, production, and motorsports, HG brings over 60 years of experience to the racetrack. Their commitment to design, function, and performance allows HG to bring dreams to life for each customer they serve. HG is true to their calling, captured in their company motto, “We Live At Red Line.” We invite you to experience the HG history today.

1952 - Arrives in US

Heinz Gietz was proud of being part of the team of Max Hoffman, Distributor of Mercedes-Benz.

Heinz helped set the foundation for Mercedes-Benz in America. His expert knowledge helped Mercedes-Benz with a foothold in a new market by focusing on service and value to the customer. Heinz Gietz with wife and daughter arrived in Chicago where he learned that it requires great risk to be rewarded with great opportunity.

1956 - Crew Chief, Augie Pabst Racing

In 1956, Heinz Gietz became the crew chief for Augie Pabst who was racing the 300sl Gullwing. Heinz Gietz experience allowed him to make a natural transition to Pabst’s crew chief because of his vast knowledge of the platform. During this transition, Heinz Gietz solidified his expert knowledge of racing and gained him notoriety for his abilities on the track.

1961 - Coming to San Diego the Beginning of Mercedes-Benz of San Diego

After moving to San Diego in 1961, Heinz Gietz was Service Manger to establish Mercedes-Benz of San Diego. Heinz recruited young German mechanics to join him in serving the Mercedes-Benz owners.

1969 - Starting Autohaus

Heinz bought a piece of land in La Jolla where he opened Autohaus, a privately owned and operated Mercedes Benz dealership specializing in the Gullwing Platform. This experience allowed Heinz to realize that his hard work had paid off as he now became an pillar of the community. Heinz was instrumental in turning La Jolla – historically a Cadillac town – into a Mercedes dominated market. During this time, Heinz serviced vehicles for some of the most famous faces of the 1960s including Sears Roebuck and Neil Morgan Publisher of the then San Diego Union Tribune Admiral of US Navy.


Heinz Gietz remains as the last of the original service-only dealers in the US. A testament to their commitment to quality service, By understanding that level of service customer satisfaction is kept at an all time high. Heinz Gietz Autohaus continues to increase its loyal following of dedicated clientele.

2006 - Creation of HG Performance

HG Performance was born. The legacy of the HG name lives on in a new generation through grandson and racing champion, Dieter Heinz. Dieter has taken the legacy of quality and workmanship and has expanded that to other platforms, passing the baton of quality service to other European platforms and honoring the track mentality having first originated with Heinz Gietz and Mercedes Benz.

2012 - HG Performance Opens

Propelled by passion, the discerning client, the ever evolving platform, HG Performance embarks on a path that caters to track/street minded individuals that demand the foremost in craftsmanship, performance and customer service. Expanding into its new 14,000 sq.ft. facility located in San Diego’s Sorrento Valley, HG Performance provides the ultimate in state of the art equipment, factory trained Master Certified Performance Technicians, unparalleled customer service coupled with its continued passion for motorsports.